Lot 738

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Description:


(1877-1934) American publicity expert and a founder of modern public relations, best known for his work with the Rockefeller family and major railroads. Lee issued what is often considered to be the first press release after the 1906 Atlantic City train wreck, after persuading the company to disclose information to journalists before they could hear it elsewhere. When Lee was hired full-time by the Pennsylvania Railroad in 1912, he was considered to be the first public relations person placed in an executive-level position. Scarce signed copy of his book: 'USSR: A World Enigma' (London: Ernest Benn Limited), 1927. First ed. 191pp. 8vo. in red boards. Signed by the author on the front flyleaf, adding a dedication and date: 'December 1927'. Spots of foxing to the fly edges, else fine.

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April 11, 2021 8:00 AM EDT
Chesapeake City, MD, US

Alexander Historical Auctions LLC

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